Cookie policy

At Toyota, we respect your concerns about privacy. This Cookie policy explains what cookies are and how we use them. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies and how that information is used.

This Cookie policy covers the processing in and any other web page referring to the policy. For further information on how we use, store, and keep your personal data secure and your rights as data subject, see our Privacy policy. Toyota Material Handling Europe AB is controller for cookies and the processing of your personal data under this Cookie policy.

What are Cookies?

Cookies are small data files which are downloaded onto your device by the website which you are visiting. The next time you visit the same website, cookies ensure that your device is recognized. By using cookies and similar technologies such as pixel tags/beacons and scripts ('cookies'), this website can save information about visits and visitors. We place some of the cookies on the websites ourselves, while other cookies are placed by third parties. Third-party cookies may collect data outside our websites as well. The relevant third-party cookie providers are listed below under “Lawful grounds and purpose”.

How and why do we use Cookies?

Cookies are used to collect information that can constitute personal data, such as IP address and other information connected to the IP address, but no direct personal data. We use cookies to enhance your browsing experience by:

  • Recognizing when you login and what your preferred settings are
  • Giving you a browsing experience that is unique to you and to serve you content which we believe improves your experience on our site. Analyzing how you use our site which helps us to troubleshoot any problems and to monitor our own performance. This means that we need to collect information about your usage of the website including for example pages visited and time spent on each page.
  • Information is also used to analyze and improve our advertisement.

Lawful grounds and purpose

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies (preference, statistics, marketing and unclassified) we need your consent.

You consent to use specific cookies or "Allow all cookies" when the cookie notice prompt is shown entering our website. You consent for cookies to be placed and read out on the relevant web page and the MyToyota domain. You are not required to consent to any cookies and you can always change or withdraw your consent by clicking “Cookie settings” in the site footer.

We have 5 varieties of cookies that is used on our website:


The strictly necessary cookies allow you to navigate on our site, login, add products to your basket, set the language settings, display the correct page for the device you use, verify details when you order and allows us to process payment for an order. Necessary cookies are also used by us to offer you the live chat function. The website cannot function properly without these cookies.


Preference cookies enables our website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.


These cookies allow us to count the number of visits and how you find our website. Besides that, the cookies give us the opportunity to develop and improve our website. They help recognize which pages that are popular and how visitors navigate around the site. The information that these cookies collect is aggregated. Some of the statistics cookies are third party cookies which means that we will transfer information to such third parties.


Marketing cookies are used to track visitors across the websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third parties. We collect data about how our websites are used. The information is used for customer segmentation, for marketing and online advertising. The goal is to communicate and demonstrate as relevant products and services for you as possible. If you do not allow these Cookies, we will not perform any targeted online marketing. If you have given consent to "Statistics cookies", we will save this data, but we will only use it if you give your consent to do so.


Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

How do you change cookie preferences or block cookies?

You can at any time change or withdraw your consent on the Cookie settings page in MyToyota. You can always change your browser settings or device settings for the use and scope of cookies. Click on the settings for your browser or device to learn more about how to change your cookie settings.

If you wish to disable the strictly necessary cookies, then within your browser you can choose whether you want to accept cookies or not. Different browsers make different controls available to you. Your browser will offer you the choice to accept, refuse or delete all cookies, third-party cookies or specific website cookies. Each browser’s website should contain instructions on how you can do this. For further information please refer to:

If you block these cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.

If this cookie policy or the cookies placed change, we will adjust the policy and ask you to update your consent to use of cookies. 

The recent version of this cookie policy is dated 2023-04-18